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BRIEF - Develop a brand for a line of hypoallergenic, organic baby skincare products. The brand should emphasize safety, purity, and gentle care, appealing to parents’ desire for the best for their babies.
TARGET AUDIENCE: New parents, caregivers, and families looking for safe and natural baby products.
Bulbule is a natural and traditional baby skincare brand crafted specifically for Indian skin types, with a mission to bring back the
time-tested, homemade remedies that have been cherished for generations offering a product range that focuses on gentle bath care for babies.
At the heart of Bulbule lies our commitment to being approachable, affordable, and transparent.
I began by experimenting with different typefaces for the logo and eventually crafted a custom typeface. The first logo I finalized for the brand was my favorite but with feedback I realized it wasn’t legible and so I decided on going for a more simpler version.
FINAL LOGO
The logo embodies the warmth, care, and gentleness of Bulbule, with an approachable design that reflects our commitment to safe, transparent baby skincare. The abstract, soapy elements evoke a fun, bubbly feel, while the custom-designed typography features playful, thick, curvy, bold lines, creating a lively and inviting look.
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Brand Colors
The Bulbule Baby Body Wash packaging is more than just a container—it brings the "Safety Warrior" concept to life through Bulbul, a friendly guardian who represents gentle care and protection.
With catchy colors and bubbly graphics, the design creates a warm, playful experience. More than a skincare product, it’s a trusted companion that stands by your baby, ensuring their safety and well-being. These warriors are reliable, ever-present, and dedicated to protecting what matters most.
TWO IN ONE
The body wash packaging is also a bubble maker!
INTERACTIVE
Trusted guardian of safetyas a duck’s character
SUSTAINABLE
The packaging and the product bothcan be reused using paper as the base source of material making itlight weight and durable
ENGAGING
Child will play with the puppetand can use the body wash bottleas a bubble maker after emptied
STORY TELLING
Knowing that your baby is in the safe hands of their "Safety Warrior" allows parents to rest easy, confident that their littleone is being looked after with the utmost care.
SAFETY WARRIORS
The upper box of the packaging turns into a puppet!
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COMPANION
The product isn’t just a skincare item it’s a trusted guardian, a "Safety Warrior" that stands by your baby, ensuring their safety and well-being. These warriors are reliable, ever-present, and dedicated to protecting what matters most.
Ideation Process
FINAL PRODUCT
Final Product
A FUN SURPRISE!
Character Concept: Bulbul, a friendly 3D duck and "Safety Warrior," is a child’s ever-present guardian and companion.
GOAL: Create a trustworthy, friendly, and protective companion for children that feels natural and enjoyable. Bulbul engages kids through play, making daily routines fun while providing a sense of familiarity and fostering emotional trust.
The baby body wash packaging transforms into a puppet and, when scanned, brings Bulbul, the Safety Warrior, to life in Augmented Reality. This interactive experience makes the packaging fun while reinforcing the brand’s commitment to safety.
BULBUL
the safety warrior
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