BRIEF - Develop a brand for a line of hypoallergenic, organic baby skincare products. The brand should emphasize safety, purity, and gentle care, appealing to parents’ desire for the best for their babies.
TARGET AUDIENCE: New parents, caregivers, and families looking for safe and natural baby products.
Bulbule is a natural and traditional baby skincare brand crafted specifically for Indian skin types, with a mission to bring back the time-tested, homemade remedies that have been cherished for generations offering a product range that focuses on gentle bath care for babies. At the heart of Bulbule lies our commitment to being approachable, affordable, and transparent.
Bulbule is a natural and traditional baby skincare brand crafted specifically for Indian skin types, with a mission to bring back the time-tested, homemade remedies that have been cherished for generations offering a product range that focuses on gentle bath care for babies. At the heart of Bulbule lies our commitment to being approachable, affordable, and transparent.
I began by experimenting with different typefaces for the logo and eventually crafted a custom typeface. The first logo I finalized for the brand was my favorite but with feedback I realized it wasn’t legible and so I decided on going for a more simpler version.
FINAL LOGO
The logo embodies the warmth, care, and gentleness of Bulbule, with an approachable design that reflects our commitment to safe, transparent baby skincare. The abstract, soapy elements evoke a fun, bubbly feel, while the custom-designed typography features playful, thick, curvy, bold lines, creating a lively and inviting look.
TARGET AUDIENCE: New parents, caregivers, and families looking for safe and natural baby products.
TARGET AUDIENCE: New parents, caregivers, and families looking for safe and natural baby products.
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The logo embodies the warmth, care, and gentleness of Bulbule, with an approachable design that reflects our commitment to safe, transparent baby skincare. The abstract, soapy elements evoke a fun, bubbly feel, while the custom-designed typography features playful, thick, curvy, bold lines, creating a lively and inviting look.
BRAND COLORS
THIS FONT IS FOR HEADING TEXT
This font is for Body text
BOYERS DEMO
Circular Std
This font is for Body text
This font is for Body text
