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The Bulbule Baby Body Wash packaging is more than just a container—it brings the "Safety Warrior" concept to life through Bulbul, a friendly guardian who represents gentle care and protection.
With catchy colors and bubbly graphics, the design creates a warm, playful experience. More than a skincare product, it’s a trusted companion that stands by your baby, ensuring their safety and well-being. These warriors are reliable, ever-present, and dedicated to protecting what matters most.
TWO IN ONE
The body wash packaging is also a bubble maker!
STORY TELLING
Knowing that your baby is in the safe hands of their "Safety Warrior" allows parents to rest easy, confident that their littleone is being looked after with the utmost care.
ENGAGING
Child will play with the puppetand can use the body wash bottleas a bubble maker after emptied
SUSTAINABLE
The packaging and the product bothcan be reused using paper as the base source of material making itlight weight and durable
INTERACTIVE
Trusted guardian of safetyas a duck’s character
SAFETY WARRIORS
The upper box of the packaging turns into a puppet!
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COMPANION
The product isn’t just a skincare item it’s a trusted guardian, a "Safety Warrior" that stands by your baby, ensuring their safety and well-being. These warriors are reliable, ever-present, and dedicated to protecting what matters most.
IDEATION PROCESS
Character Concept: Bulbul, a friendly 3D duck and "Safety Warrior," is a child’s ever-present guardian and companion.
GOAL: Create a trustworthy, friendly, and protective companion for children that feels natural and enjoyable. Bulbul engages kids through play, making daily routines fun while providing a sense of familiarity and fostering emotional trust.
The baby body wash packaging transforms into a puppet and, when scanned, brings Bulbul, the Safety Warrior, to life in Augmented Reality. This interactive experience makes the packaging fun while reinforcing the brand’s commitment to safety.
BULBUL
the safety warrior
FINAL PRODUCT
A FUN SURPRISE!
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